Oi logo bigI can’t tell you how excited I am about the prospect of the Online Influence Conferences we are bringing to the UK in June 2013! We kick off in Cardiff on the Tuesday 11th June and go from there to Birmingham on the Wednesday 12th, Manchester on the Thursday 13th and Glasgow on the Friday 14th.

The first Oiconf was an amazing success. One of the reasons was that it really took its audience seriously and delivered a top quality session. There is no filler here either. Think of this as a Social Media Master Class for you as an individual and for your business.

You will learn the hottest techniques and strategies for the hottest marketing trends of today, from the biggest names in the world of social media. You CANNOT lose. Look at what we have got for you.

16_Mari Smith_May2012_DSC_4985-origFive Facebook Marketing Strategies for Maximum Impact, Reach and ROI by Mari Smith

With Facebook’s vast changes and evolution in the past 18 months, businesses around the globe have found it increasingly difficult to derive solid, measurable results from their marketing efforts on the #1 social network. Mari Smith – premier Facebook marketing expert and co-author of “Facebook Marketing: An Hour A Day” – will show you how and why one of the main keys to success on Facebook is proper integration with all your other marketing initiatives!

In this information-rich session, Mari will reveal five proven strategies that will help to immediately boost your results and impact your bottom line. You’ll end up with plenty of actionable tips and inspiration to breathe new life into your social media marketing approach that goes way beyond Facebook. The result: increased customer engagement, more loyal fans, and much improved measurable growth.

Key takeaways:

* How to design a powerful social media strategy using the right tools for your business.

* The two best ways to create viral buzz while generating quality leads (includes best practices)

* A powerful fix to overcome the #1 fear that prevents brands and businesses from optimising Facebook (when you apply this approach, sales will increase)

* Three simple tweaks to make to your daily fan page posts that instantly increases your reach and results (get a leg up on your competition with these ideas)

* Secrets to leveraging, automating and delegating to get maximum results from your social networking (while still maintaining that critical personal touch).


Mark Schaefer

The Four Keys to Understanding Social Media Strategy

Mark Schaefer, globally recognized blogger at {grow}, author of three best-selling books including Return On Influence, and world leader in social media workshops.

Mark Says about his Oiconf workshop:

Trying to absorb the complex and rapidly-changing world of social media can feel like trying to take a drink from a fire hose!

But in this fast-paced and entertaining session, renowned marketing authority, educator, and author Mark W. Schaefer will put it all in perspective.

Schaefer will cut through the hype and explain the four foundational elements of social media that every business professional must understand to be effective in an always-on digital world.

Mari and Mark are joined on the Oiconf roster by our two very special guests.

Tom WebsterTom Webster is a 20-year veteran of opinion, media and marketing research, and the principal author of Twitter Users In AmericaThe Social HabitThe Podcast Consumer Revealed and other widely-cited studies of consumer technology usage. He is currently Vice President, Strategy, for Edison Research, most widely-known as the sole providers of U.S. Election exit polling data to all major media outlets. For more about Tom, click here.

Tom’s talk is called “Making Big Data Small”

‘Big Data’ is one of the top buzzwords of 2013, but what does it really mean, and how can you profit from it? Join Tom as he walks attendees through the jungle of Big Data and how to tame it to a manageable size. Tom’s company is the sole provider of exit polling data to global news networks for the U.S. Elections and primaries, and recently worked on the exit polls for the 2012 National Elections—one of the biggest “big data” projects in the world.

For a researcher, there is no such thing as ‘big data’–only data that has yet to be characterized and applied. This will not be a technical talk on statistical analysis; rather, it will teach attendees a framework—a way of thinking about data—that can be immediately applied to any data about your business.

Learning how to clearly understand your company’s data is the first, and easiest step towards optimizing your business, and after Tom’s talk you’ll never look at your pile of numbers the same way again.

TamsenTamsen Webster specializes in how to tell the right story to the right people at the right time to drive business results. As the SVP of Content Activation and Digital Strategy for independent Boston advertising agency Allen & Gerritsen, she creates brand, content, digital, social, integrated media, community building, and audience engagement strategies for startups, retail, restaurant, CPG, and B2B brands. She holds bachelor’s degrees in American Studies and Marketing, an MA in Arts Administration, and an MBA in Organizational Behavior. She’s relentlessly pattern-driven, believes in the rationally irrational, and loves great brand stories, well told.

Content: Fueling the Conversion Engine
Marketing in this post-social world is exhausting. More channels than ever before, new platforms showing up every day, more information than we know what to do with, and on top of it all,  monitoring, building, and managing your community — and still we have to figure out how to make it all work to drive measurable business results.
But there’s one thing that ties all your efforts together: content.
In this session, Tamsen Webster, SVP of Content Activation and Digital Strategy at Boston-based advertising agency Allen & Gerritsen will outline how to construct a content marketing program that actually turns your community into converts.

We’ll have other special guests to announce closer to the time and some exciting news on sponsors for the event too.

But right now, we have released a limited number of Early Bird tickets for the Cardiff event prices at only £99. (The full price for Cardiff is £149)

Book now to secure your place at THE social media event of the year. And remember, its not in London, and it doesn’t cost hundreds of pounds.

Eventbrite - OiConf Cardiff

But act now, tickets are limited! See you there!

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