video thumbnail for the video why your advertising doesnt work

Why Your Advertising Doesn't Work!

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Here's another video series I made to explain why your advertising doesn't work. I'm trying something diffrerent with this post and putting them all on the one page to see if that helps you to view the content in a more sensible way! Feedback,…
Purple cow

What I can do for you!

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I'm a business and strategy coach. Makes sense? But I'm a 'purple cow' too - a business coach with a difference, and that difference is in the way I work, putting your organisation's culture at the centre of what I do, and ensuring the deliverables…
Profit first the survival trap

7 Steps to Profitability

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Let’s start with a question. What is profitability? In the simplest terms, it’s the number you ‘get to’ after all your sales have been counted up, and all the expenses subtracted at the end of your financial year. But that doesn’t…

How To Make Your Start Up Profitable From Day 1!

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Ohe one thing that kills more businesses in their first 5 years than anything else is lack of cash. Not so much the profitability of the business, or how much money is ‘made’. Its cash flow. Lack of cash leads to you not paying yourself,…

Put YOUR Profit First

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Its amazed me over the years at just how many people I met in business who didn't take a living wage or even a profit distribution from their own business. Now of course, given I run a running a small (coaching) business myself, I can see exactly…
The Profit first book

What Exactly is a Profit First Professional?

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I know what you're thinking.. What the hell is a Profit First Professional? What the hell is he on about now!? Has he joined a cult? Well, short answer: I kind of have! The Profit First 'cult'. Don't worry, it's not really a cult, though the…

How To Manage Your Sales Turnaround

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Sales Turnaround. Taking your sales revenues from weak to strong. I've heard lots of excuses as to why businesses fail. From the economy, stupid, to lack of R and D, shortages of people or funding, a businesses location, no advertising budget,…
Work related things

8 things I've Learned In 1 Year In Business

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I'm pleased to say I've made it to my one year anniversary as a Limited Company. Novo Swansea Ltd. Trading as Novo Consultancy, has made it through that 'first difficult year'. Novo means to begin anew, or to refresh, and I was intending to…