video thumbnail for the video why your advertising doesnt work

Why Your Advertising Doesn't Work!

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Here's another video series I made to explain why your advertising doesn't work. I'm trying something diffrerent with this post and putting them all on the one page to see if that helps you to view the content in a more sensible way! Feedback,…
DMA infographic

Infographic: The Customer Loyalty Landscape in 2018

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Thanks to the DMA for this excellent and thought provoking infographic. Let me know what you think in the comments?
Purple cow

What I can do for you!

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I'm a business and strategy coach. Makes sense? But I'm a 'purple cow' too - a business coach with a difference, and that difference is in the way I work, putting your organisation's culture at the centre of what I do, and ensuring the deliverables…
Digital transformation trends for 2018

Top Ten Digital Transformation Trends for 2018

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  Love this article featured in Forbes recently. Well worth a read, though the infographic featured there is great too!
Infographic on GDPR

GDPR: I can help!

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I've managed to build up a decent knowledge base on this GDPR stuff. The General Data Protection Regulation as its more formally known. I've been through the details, looked over the reports, read the white papers and started to make sense of…
GDPR: Make your data compliant in three easy steps

Is your marketing data GDPR compliant?

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GDPR means making sure that the email databases you are using and the marketing data you have collected over the years is all compliant with the General Data Protection Regulations from May 2018. Novo Consultancy can help you quickly and…
Juli Brinksman pictured 'flipping off' the President of the USA's motorcade

Personal AND Professional Profile? You're Kidding Yourself...

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I'm still meeting lots of people who think that they have two profiles on Social Media. It usually goes something like this: 'I use LinkedIn for my professional network, and then Facebook for my friends and family'. Sometimes it goes further:'I…