GDPR: Make your data compliant in three easy steps

Is your marketing data GDPR compliant?

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GDPR means making sure that the email databases you are using and the marketing data you have collected over the years is all compliant with the General Data Protection Regulations from May 2018. Novo Consultancy can help you quickly and…
GDPR: Make your data compliant in three easy steps

Winning on Purpose

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Do you know what you need to do in order to win? On purpose? I don't mean what feeling you need to have, or what attitude you'd like to adopt, what the latest book has told you to do, or what the latest technological marvel is that…
GDPR: Make your data compliant in three easy steps

They say selling is dead...

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People say selling is dead. its always been a bit of a dirty word in the UK. But I've always had admiration for those organisations and people that have done it well. And as far as I can see, its not dead at all - its just much, much harder…
GDPR: Make your data compliant in three easy steps

The State of Social Ads

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This is very interesting! If you're into traditional advertising, you'd better take note. I found this on the brilliant Mari Smiths Facebook page, but it was put together by Media Bistro 
GDPR: Make your data compliant in three easy steps

The JoJet Business Podcast (warning contains me!)

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I was recently interviewed by the very talented Joel Hughes of Jojet. Joel is a web developer by trade, but a lot more than that too. Check out his blog here where he will go into all the gory details of his extremely diverse interests! Have…
GDPR: Make your data compliant in three easy steps

The Biggest Mistake Advertisers Make

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I have worked with Mike Bersin for more years than I care to mention. And I am proud to call him a friend too. As well as a brief taking and copy writing genius, Mike is one of the most savvy advertising and marketing people I know.…
GDPR: Make your data compliant in three easy steps

The Hardest Objection in the World?

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Objections are part and parcel of selling, and where ever I have gone as a sales trainer people have asked me for 'objection handling' techniques. I have heard some very interesting theories over the years including 'cushioning the objection'…
GDPR: Make your data compliant in three easy steps

Why do all Sales People go from Hunter to Farmer?

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There's an old saying in sales that you're either a hunter or a farmer. You are either suited to finding new business, or to the demands of account management. Well I beg to differ. Almost all of the sales people I've ever worked with, and…
GDPR: Make your data compliant in three easy steps

Is Sales the Right Career for Me?

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I was recently asked by Sara Ridley to put a piece together on sales as a career for her own blog over at Top Quality Tuition - a website dedicated to people looking for help with studying at school and college or even for those looking…
GDPR: Make your data compliant in three easy steps

How to Advertise - part 2

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In part 1 we covered a number of simple points. 1) Advertising is a lot easy to get right than you may think 2) You need to make sure you target a very specific person when putting your ad campaigns together 3) You need to pick…