Following on from my last post on why your social media campaign is rubbish (!) here is a great post to check out.

Written by Steve Olenski, it tells us exactly why ‘people’ (in other words consumers) engage with brands and their social campaign, FaceBook, Twitter and the like

I think you’ll find the answers quite surprising!

The Major Disconnect Between Brands And Consumers When It Comes To Social Media | The Star Group.

Read about Steve here