Posts

How Important is Your Company Name and its Position?

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Name changing is a fairly regular event for businesses, especially when they are in their early iterations. That's perfectly understandable and perfectly fine too, if you ask me. One word of warning, when you arrive at the end of the process,…

These things I know...

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After more than 20 years of business and more than 40 years of living, these are my indulgent, hardly original thoughts on life, marketing and sales and everything in between. You'll spot the numerous sources for this stuff, most of it isn't original.…

The Biggest Mistake Advertisers Make

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I have worked with Mike Bersin for more years than I care to mention. And I am proud to call him a friend too. As well as a brief taking and copy writing genius, Mike is one of the most savvy advertising and marketing people I know.…

Guest Post: 5 Killer ideas for your website

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In the next in an occassional series of guest posts really focussing on social media and website marketing generally, Joel Hughes of JoJet in Newport (blog here) shares his formula for success when it comes to designing your website and making…

You're a brand, whether you know it or not

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And in my opinion, it's very important to know what your brand is. But what is a brand anyway? One of my favourite games when training media sales people is 'define the word 'brand' without using the word 'thing'. Try it. Can you do it? The…