Posts

Confidence on Tap!

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I had a great letter from a good friend of mine the other day. He has been working on his business for a while now, and is really starting to make some head way. Over the last few years we have tried to help each other. Me with the old marketing…

They say selling is dead...

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People say selling is dead. its always been a bit of a dirty word in the UK. But I've always had admiration for those organisations and people that have done it well. And as far as I can see, its not dead at all - its just much, much harder…

How to be Irresistible

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I've any number of theories on this particular topic, probably because it consumed so much of my teenage angst ridden thought processes. And even today, I am still fascinated by how it is that some people are clearly drawn to others for…

Don't Panic! Content Marketing isn't about Content

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The other day I heard a Guns N Roses track playing in the background in a supermarket or a department store or somewhere. Almost, but not quite blending into the background. It was the original recording, and it was just too damn good not to…

Content Marketing v. Traditional Marketing

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This is a really interesting argument. I've watched it from afar for a while now, and I must say I wonder if the doom-sayers are as correct as they think? Its my personal opinion that traditional marketing / advertising / publicity…

Why Isn't Advertising Content Marketing Too?

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Lets be absolutely honest here. Some of the best advertising in the world counts as great content doesn't it? Its consumed, shared, discussed, blogged about, liked, tweeted, pinned and everything else. So why is advertising still considered…

Is Content Marketing Advertisings New Rival?

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Another in the series of infographics I've featured from the brilliant Jeff Bullas blog. He recently ran a great post featuring 5 cool content marketing infographics you shouldnt miss This one is a cracker! It comes from the good folks…

Make Content Marketing Work

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Here is another of the brilliant infographics I saw on a recent Jeff Bullas post that I'd like to share with you. It originated from the smart people at Brightcove.com Enjoy!

How we Consume Content from Brands

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Here is another in the series of brilliant content marketing infographic unearthed by the brilliant Jeff Bullas in a recent post. Its a lovely representation of the process many of us are trying to master! It originated here at zmags …

Anatomy of a Content Marketer

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I'm a huge fan of Jeff Bullas, and a recent post of his knocked me out! Entitled 5 cool content marketing infographics it did exactly what it said on the tin. Here is the first of them, and you can also check it out where it was originally…