Posts

The Biggest Mistake Advertisers Make

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I have worked with Mike Bersin for more years than I care to mention. And I am proud to call him a friend too. As well as a brief taking and copy writing genius, Mike is one of the most savvy advertising and marketing people I know.…

Make More Money!

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The amazing thing about what I do, is that after 20 years of doing it, people still make the same mistakes with their advertising and sales messages as they did when I first started out. I suppose its lucky really, as its pretty much kept…