Creating Customer Dissatisfaction

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There is a great way to express the buying process that I've picked up from Anthony Iannarino over at the sales blog. Customers are motivated to buy due their dissatisfaction with something, and its the sales person or the organisations…

Whats The Value of a Free Pitch?

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Here's a really interesting question from a friend of mine. His name is Joel Hughes and he is an extremely clever web type who runs JoJet Internet Strategy - they can help you and your company thrive online. Me and Joel spoke the other…

Guest Post: What is Marketing Strategy?

I'd like to welcome my very special and entirely virtual friend (well, not entirely virtual, she does exist!) Kaarina Dillabough to the blog today. It blows my mind that through the power of the social web you can connect with like-minded…