Don't Panic! Content Marketing isn't about Content

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The other day I heard a Guns N Roses track playing in the background in a supermarket or a department store or somewhere. Almost, but not quite blending into the background. It was the original recording, and it was just too damn good not to…

Why Isn't Advertising Content Marketing Too?

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Lets be absolutely honest here. Some of the best advertising in the world counts as great content doesn't it? Its consumed, shared, discussed, blogged about, liked, tweeted, pinned and everything else. So why is advertising still considered…

5 Blogs you should be reading

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A while ago I wrote a post detailing my favourite blogs and strongly suggested you check them out. Reading blogs is  really one of my guilty pleasures and I make time everyday to check out at least a couple. In addition to the ones I…