Negotiation is all about 'win - win' right? Wrong!

I'm sorry, it's just more bad sales advice Think about it. Think about your own experience of buying things. Especially big ticket, or high involvement things. Like a car maybe? or a house? A holiday perhaps? Ok, remember that feeling…

I'm sorry to say this, but most sales people sell DESPITE themselves!

Yes, it's true - clients buy because they want or need what it is you have to sell. An unfortunately large part of the time this is not down to the sales person! A good friend of mine, lets call him John, asked me if I had in fact finished…