Posts

These Brilliant Ads Show Print Isn't Dead!

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I've got a confession to make. I love adverts. I was that kid who stopped playing to watch when the commercials came on the TV. I've always been a student of ads. Radio ads, Posters, TV, Cinema - All sorts and shapes and sizes. I love…

The Future of Welsh Media

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I've really put that old axiom to the test over the last month, as I have pretty much changed, or put in the process of changing, my entire life. And the life of my family too - which, I have to tell you, adds some considerable piquancy…

The Amazing Power of Choice

I've always been amazed by the power of choice. The story I am living right now illustrates exactly what I mean. I've thought a lot about the past these last few weeks. And as I begin this Monday morning, give or take, around the 600th…

How to Advertise - Part 1

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Advertising is one of those things that actually much more straight froward to get right than everyone thinks. But strangely most small and medium sized businesses having tried it, have found it difficult to judge whether it has worked…

The Big Fight! Traditional media v. Social Media

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In one corner, the 500 lbs Gorilla that is the traditional media scene. Around for decades and still dominating advertising budgets all over the world. Television (Pow!) Radio (Wallop!) Outdoor (Kerpow!) Press (Crunch!) In the other, the…