The Hardest Objection in the World?

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Objections are part and parcel of selling, and where ever I have gone as a sales trainer people have asked me for 'objection handling' techniques. I have heard some very interesting theories over the years including 'cushioning the objection'…

The hardest sales objection in the world?

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Price right? Thats the biggest issue we face on a daily basis isn't it? Once we are past the 'red herring objections', those designed to throw us off our game, to stymie our flow without really making any sense, our prospective clients…