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Case Study: The Optimal Swing Clinic

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I had a very interesting chat with Ben Goffen of Optimal Swing Clinic. Ben offers a pretty well differentiated product, and he wanted a bit of 'completely free marketing advice' to get him going. Ben is a fully qualified doctor of chiropractic,…

I was worrying about Tiger Woods, and then Steve Jobs died...

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let me say before I start, these are two of my biggest heroes of all time, if not the two biggest heroes of all time. Tiger Woods, the worlds greatest golfer, and Steve Jobs, the worlds greatest Tech guru. Tiger Woods for being the single…