The Death of the USP?

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There was a great post on Mark Schaefer's {Grow} blog the other day and it really set me to thinking. Entitled 'The One Core Secret to Social Media Success' Mark says in order to win in the social media space you need to know where you…

3 minute Podcast: Trust Like Respect

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Another bash at the very clever medium of podcasts today. This one is prompted by a comment on the first podcast I did about why your customers dont buy from John Heany. It was a great comment, very well thought out, and John talks about…

Trust, Like or Respect?

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Whats the best outcome for you from your first call? What would you like your client to think of you after your first meeting? First impressions last right? So it's really important to nail it on the first call... So lets look at each of…