Here’s another video series I made to explain why your advertising doesn’t work. I’m trying something diffrerent with this post and putting them all on the one page to see if that helps you to view the content in a more sensible way! Feedback, as always is most welcome!

Part 1 – Why your advertising doesn’t work

The first in a series of short videos explaining why getting a return on your investment for local advertisers is such a challenge.

Branding – Why your advertising doesn’t work part 2

Part 2 of a short series examining why local advertising a such a huge struggle for business. Here we talk about awareness, or branding advertising. Why it’s so powerful, and why you must carefully manage your expectations if you are going to use it.

Direct Response – Why your advertising doesn’t work part 3

The next part in my look at why your advertising doesn’t work This episode is about getting people to actively respond to your messages. So called direct response advertising.

The Medium – Why your advertising doesn’t work part 4

The last in this short series examining why local advertising doesn’t work. This episode focusses on the medium you use to transmit your message. But with the important caveat that it’s always about the message first and then the medium.

As always, I’d love to hear what you think!

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